Trump Media and Technology Group, the parent company of Truth Social, announced plans to repurchase up to $400 million of its stock as part of an effort to boost financial flexibility. The company stated Monday that once the shares are bought back, they will be retired—effectively removing them from circulation and preventing future reissuance.
Share buybacks often serve to support or increase a company’s stock price by reducing the number of outstanding shares. Former President Donald Trump is the company’s largest shareholder, owning roughly 114 million shares.
Following the announcement, Trump Media shares rose slightly—up just over 2% on Monday. However, the stock has lost 46% of its value so far this year and has been in steady decline since peaking about a month after its market debut in late March.
Financially, the company has faced challenges. Earlier this year, it reported a $400.9 million loss for 2024 and a 12% drop in annual revenue, bringing in just $3.6 million.
After his presidential victory in November, Trump transferred all his shares—valued at around $4 billion—to the Donald J. Trump Revocable Trust. His holdings represent more than half of the company’s stock.
Trump Media clarified that the funds for the buyback will come from sources separate from its bitcoin-related initiatives. Under a separate plan, institutional investors are expected to invest $2.5 billion into Trump Media, with proceeds used to build a bitcoin reserve.
This move puts Trump Media in line with other firms adopting cryptocurrency-focused strategies, such as MicroStrategy, a software company known for amassing billions of dollars in bitcoin reserves.
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