President Donald Trump is expected to host a White House event on Wednesday to spotlight Apple’s decision to increase its U.S. investments by an additional $100 billion over the next four years.
“This announcement marks another victory for American manufacturing,” said White House spokeswoman Taylor Rogers. “It will help reshore key components and strengthen both our economic and national security.”
Apple had previously committed to investing $500 billion in the U.S., a figure now rising to $600 billion. The new announcement comes amid tensions between Trump and Apple CEO Tim Cook, as the president has recently criticized the company’s plans to shift iPhone production to India in an effort to avoid tariffs aimed at China.
During a visit to Qatar earlier this year, Trump publicly expressed frustration, saying there was “a little problem” with Apple. He recounted telling Cook, “I don’t want you building in India.”
India has also become a target of Trump’s trade policies. On Wednesday, he signed an executive order imposing an additional 25% tariff on Indian imports in response to the country’s continued purchases of Russian oil. The new tariffs, which take effect in 21 days, could raise total duties on Indian goods to 50%.
Apple’s expanded investment plan focuses on increasing domestic supply chain operations and boosting advanced manufacturing in the U.S. Just weeks ago, the tech giant entered into a $500 million deal with MP Materials—the only U.S. rare earth producer. That partnership will expand a Texas facility to recycle materials used in iPhone components, including vibration magnets.
In a recent earnings call, Cook emphasized Apple’s growing U.S. operations, noting that several key iPhone parts—such as the glass display and Face ID module—are already produced domestically. He added, “We’re doing more in this country,” and highlighted that roughly 19 billion chips are currently manufactured in the U.S., with plans to scale up further.
Despite the major investment announcement, Apple declined to issue a formal comment on Wednesday. However, the news sent Apple’s stock up nearly 6% in midday trading, as investors welcomed the gesture as a strategic move to improve relations with the Trump administration.
Nancy Tengler, CEO of Laffer Tengler Investments—which holds Apple stock—said the market viewed the pledge as a positive shift. “Cook is clearly extending an olive branch,” she said.
Still, Apple’s shares remain down 14% for the year, due in part to a rough start in the competitive artificial intelligence space. The company has faced mounting pressure to catch up with rivals already advancing in the AI race.
Bloomberg was the first to report Apple’s expanded investment plan.
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