Major League Baseball (MLB) has entered into a strategic partnership with Jomboy Media, acquiring a stake in the company, the two organizations announced on Tuesday.
Jomboy Media’s content will be featured across MLB’s digital platforms, and MLB will support the expansion of Jomboy Media’s popular shows such as “Talkin’ Baseball,” “Talkin’ Yanks,” and “The Warehouse Games.” The partnership will also explore opportunities to grow intellectual property and advertising around MLB’s major events, including the All-Star Game and the Home Run Derby.
Last year, Jomboy Media achieved record revenue and profitability, with over 93 million social media engagements. Founded in 2017 by Jimmy “Jomboy” O’Brien and Jake Storiale, the company has become a key player in baseball media.
Noah Garden, MLB’s deputy commissioner for business and media, expressed enthusiasm for the partnership, highlighting Jimmy O’Brien’s strong connection with baseball fans. Garden said the collaboration will provide Jomboy Media with resources and access to MLB’s intellectual property to fuel further growth and offer fans engaging content that strengthens their bond with the sport.
Jomboy Media’s flagship series, “The Warehouse Games,” is inspired by classic backyard games and has amassed nearly 400 million views to date.
Jimmy O’Brien reflected on the journey, saying that what started as a fun hobby discussing baseball online has grown into something much larger thanks to the support of their community. He called the partnership with MLB a significant milestone that will allow Jomboy Media to deliver even deeper storytelling for their audience.
