Taco Bell is bringing back its crispy chicken nuggets starting April 24, and this time, the company promises they won’t sell out as quickly as last time. The popular menu item will be available for an eight-week run, and if customer demand is strong again, crispy chicken could become a permanent addition by 2026. Taco Bell is aiming to make chicken a $5 billion menu category by 2030, with the addition of these nuggets helping to solidify its presence in the chicken market.
The nuggets first debuted in December but sold out within a week due to overwhelming demand. The company acknowledges that this was a learning experience and has improved its forecast to avoid a similar situation. Taco Bell’s chief marketing officer, Taylor Montgomery, assured that they have adjusted their strategy to ensure the product is available for a longer period.
What sets Taco Bell’s chicken nuggets apart from competitors is the marination of all-white meat in a zesty jalapeño buttermilk flavor before being coated in tortilla chips and breadcrumbs. Customers can enjoy the nuggets with a variety of dipping sauces, including a new spicy ranch created in partnership with Hidden Valley.
Although Taco Bell initially considered making the nuggets a permanent item based on early sales, Montgomery explained that the chain wants to carefully test how well the 8,000 U.S. locations can handle the new menu item. They aim to integrate the nuggets smoothly into their operations while ensuring consistent quality.
Prices for the nuggets will vary by location, with Taco Bell suggesting a price of $3.99 for five nuggets with one sauce, and $6.99 for 10 nuggets with two sauces. There will also be a value meal priced at $8.99, which includes 10 nuggets, nacho fries, cheese sauce, and a large soda.
Taco Bell, a major brand under Yum Brands, is outperforming many of its fast-food competitors. The chain is expecting 8% sales growth this quarter, which contrasts with the slower growth reported by other chains. According to R.J. Hottovy, head of analytical research at Placer.ai, Taco Bell’s initial success with the crispy chicken nuggets was driven by affordable pricing and innovative dipping sauces, which helped increase customer loyalty.
Taco Bell is joining a growing trend in the fast-food industry, with many chains investing in crispy chicken. McDonald’s is set to introduce new chicken strips, Wingstop has unveiled a new tender coating recipe, Popeyes has released a pickle-glazed chicken sandwich, and Wendy’s plans to expand its poultry offerings.
Montgomery noted that crispy chicken is a versatile protein that appeals to younger customers who enjoy experimenting with sauces, making it an ideal addition to Taco Bell’s menu. The trend of investing in chicken is expected to continue, as it’s a protein that can be sourced domestically and used creatively in a variety of dishes.
