McDonald’s is teaming up with technology company Doodles to give your morning coffee a unique twist this festive season. The famous fast food restaurant chain has partnered with Doodles for a special campaign called “GM Spread Joy”, which will be launched in the next few months.
Through this initiative, McDonald’s aims to reinvent the morning coffee experience for a new generation of consumers, McDonald’s said in a press release.
Doodles’ signature characters will appear on McCafe cups:-
Doodles is a new generation entertainment company that focuses on immersive storytelling. The campaign will see the popular characters from Doodles appear on McCafe cups at McDonald’s branches across the country.
According to the Doodles Company website, their mission is to “create a new standard for immersive storytelling and paint the world with joy.” Doodles provides people with a “transmedia storytelling platform”, where online users can create and customize Doodles avatars, collect digital goods, connect with others, and experience content rewarded based on their participation.
Newly designed cups and special containers:-
The McCafe cups for this campaign will feature Hap and Melo, two best friends from the Doodles universe. Hap is a “mad scientist” who is like a golden retriever, while Melo is his technical helper.
Special offers and surprise gifts for customers:-
Customers who buy cups will get many attractive benefits. These include stunning digital goods, digital wearables, exclusive merchandise, and the campaign’s official song, “Good Morning”, sung by Marley Blue and produced by renowned music producer Pharrell Williams.
According to a McDonald’s press release, “This partnership combines the McDonald’s coffee experience with Doodles’ delightful animated content, creating a unique combination of physical and digital experiences.”
The campaign aims to give McDonald’s customers a more enjoyable and energizing experience with their morning coffee. The initiative “GM Spread Joy” not only brings coffee lovers the joy of the drink, but also a new kind of communication experience through technology and storytelling in the digital age.